Whether it is a website, social media or newsletter - your customers will be bombarded with digital messages. We scroll and swip instead of reading - especially on smartphones. We have learned to decide in fractions of a second whether to pause for a moment and take a closer look or simply to keep on wiping.
Images and videos are the most important media when it comes to attracting attention. They do so when they are professionally produced and aimed at the target group. They have to be striking instead of small, aesthetic and preferably with unusual perspectives and sensitive exposures. This is how successful influencers work, because they have a trained eye and the talent to combine a snapshot with high quality.