These people make brands and communication.

Albert Wasl
Founder and managing partner

• Over 30 years experience in consulting for national and international companies, organisations and associations in marketing, advertisement and communications
• Positions in radio and new media
• 1989 foundation of balleywasl*
• Operative involvement in agencies in Dubai and New York
• Way too curious to settle on one branch
• Sparring partner of the management due to his distinct entrepreneurial thinking

Isabel Anders-Brodersen
Managing Partner

• Almost 20 years experience in consulting for national and international companies, organisations and associations in marketing, advertisement and communications
• Positions at AGENTA, Foote, Cone & Belding (New York), J. Walter Thompson, TBWA (Zurich), CDM Worldwide, InVentiv Health Communications Europe  
• Until 2015 site management and member of the Board Germany in one of the biggest, international healthcare communications agencies 
• 2016 foundation of Unicus München, the brand for unique furniture in raw and industrial design
• Since 2018 managing partner at balleywasl*

Patricia Urban
Senior art director and head of design

Blessed with an incredibly defined sense of style and aesthetic, Patricia Urban heads up and inspires her design team. A solid advanced education in Würzburg and lots of years gathering experience with Hubert Burda Publishing are the foundation upon which she bases her top-notch consulting, creative design, mature fine tuning and eagle eye for production. Her favourite themes are brand development and design as it pertains to both corporate and editorial.

Martin von der Kuhlen
Senior advisor and head of content

No matter how challenging the theme, Martin von der Kuhlens knack for analytical thinking makes it possible for him to deconstruct it to the point that he always come up with just the right words. With positions including senior consultant for a PR agency and head of corporate communication for an international strategy and management consultancy, he has the experience and the skill set necessary to competently construct a political communiqué for a national association, the public relations work for a hotel, or the internal communication for a pharmaceutical company. The latter – in digital form or printed on paper – is also his favourite theme.