Each Story Begins With a Good Idea

Let's write your success story together

"Content marketing is a marketing technique that adresses the target group with informative, advisory and entertaining content in order to convince them of their own company and its range of services or brand. With the goal: to win or keep customers." We think wikipedia gets the point quite well.

However, content marketing can do much more if it is integrated as a part in the communication. Creativity plays a central role in this, because not every company produces entertaining and relevant stories on an ongoing basis.

"We need an idea - with relevance"

Now it gets interesting because now we are talking about business creativity. About product development and service design. To recharge the brand - emotional, attractive, relevant. This is where we start, because creativity is our DNA and, thanks to experience and empathy, we develop more ideas than you can ever process and take to the streets.

[Translate to English:] BALLEYWASL Werbeagentur München

Branded Storytelling

Your story on all channels - analog and digital

Word, video, explanatory film, podcast, blog, magazine ... the list of measures is long. The goal, the target group and the budget determine their input. As directors, we are responsible for the common thread and quality, as producers we do everything – with our own skills and with the best partners. This creates what you pay for: top performance and impact.

Content Strategy

The content strategy is part of the communication strategy and pays for the big picture or tests experimentally how a target group reacts. It supports sales or deepens a message. It sets goals and KPIs and makes the resulting measures measurable.

Storytelling

Well-made content has a physiological and psychological effect. Successful stories are emotional and touch the heart. They leave a good feeling and ensure that the head says yes. For a product, a service, an attitude or a job offer.

Editorial Design

Good design can only be effective if it is carefully thought through and is good for the content strategy. Layout, colors, shapes, images, graphics, typography ... everything is about the stories and makes them successful. Analog and digital.

The Perfect Match: Print and Online

Faster, more curent, further - the digital expansion of analog content

Printed publications will still be around for a long time. They are increasingly a sign of appreciation and are characterized by a high production quality, which relies on exclusivity and feel on the surface. Paper, binding, refinement - we have learned and mastered it - including packaging and shipping.

However, digital processing and distribution have long claimed the leading role. Because print cannot deliver fast, dynamic, current, interactive, wide and measurable delivery of relevant content. In connection with SEO, SEA and social media, a powerful tool is created.

But be careful: digital is therefore not cheaper. The production of digital content such as video, explanatory film, white paper or podcast and programming come at a price. Well done, they are always worth it.

Happy Clients

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