Talk together! An open, honest and clear dialogue with your employees increases the motivation, strengthens personal responsibility and identification. What do you have to do to achieve this? We provide you with solutions.
Understanding the customer - not always so easy. Because what clients say is not necessarily what they want and buy. The key: the personas method. It will make it easier to understand the needs of the customer.
Annual reports and image brochures that oxidize in the cellar? Employee and client magazines that no one reads? Corporate publishing does indeed make a difference and you can read here how to do it right.
The hottest marketing tools, the communicative it-pieces, and the absolutely coolest tricks - everyone wants to have them. So, just follow what others are doing, right? Or wrong? A short look on the must-haves and should-haves.