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balleywasl* – Hospitality and Tourism Experts

balleywasl* is an agency for brand design and marketing communications. We have outstanding expertise in hospitality and tourism. With strategic competences and an award-winning creation. With an experienced team of marketing, sales, revenue management, F&B and talent management. High level of insight and a lot of empathy for the needs and possibilities within the company. Headquarter in Munich and partners in Hamburg, Shanghai, Dubai and the US.

We are proud to count these hotels, hotel brands and destinations among our references and customers:

Kempinski Hotels  |  The Leading Hotels of the World, Ltd.  |  Hommage Luxury Hotels Collection  |  Europa-Park Hotels  |  Hotel Deimann  |  Kameha Grand  | Jakobsberg Hotel & Resort  |  Jumeirah Hotel Frankfurt  |  Excellence Caribbean Hotels & Resorts  |  Beloved Hotels  |  Schloss Lieser  |  Sezzam Dining Dubai  |  Nassauer Hof Wiesbaden  |  Hotel Oranien Wiesbaden  |  Stadt Bad Tölz  |  Bad Alexandersbad 



Where are you with your business? Is your idea still in its infancy? In front of a generational succession? Or any other challenges? This is where we come to analyze your initial situation with excellent industry expertise. No consultation of the bar according to the book, but a maximum of individuality. You will see this in the presentation of results, because there will be a mix of facts and future. Analytical, thorough and honest.


Aesthetics, clarity, attention to detail, high recognition - these are just some of the characters that characterize a design development from our studio. Playing with forms, colors, typography and tonality characterizes the success of the agency since its foundation in 1989. Whether hotel group or destination hotel, investor or private hotel - we know the requirements and the challenges of the different business models of owned or managed, of lease or franchise, of family or investor.

Logo Design | Corporate Design | User Interface Design | Editorial Design

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[Translate to English:] balleywasl hotellerie tourismus marketing


We design the "journey" of the guests, which begins with the search for your hotel long before check-in. Every touch point has to be defined in order to visualize the customer experience clearly and understandable and become aware of the individual interaction points of the customer with the hotel. And also because this journey is not always the same and every guest is an individual, we work agile and adapt the activities along the guest journey to ever-changing customer desires.

Website | Content | E-Mail | SEO | SEA | Social Media | Loyalty

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Nothing is more important than inspirational content - words, pictures and videos. Excitingly formulated, attractively photographed and entertainingly staged. Delivered where your guests are looking for inspiration. Digital 24/7 on all channels, classic on paper, where passion and appreciation make the difference. And if there is nothing exciting to tell? Then we access our inexhaustible pool of creative ideas for bookable services, arrangements and benefits for your guests.

Customer Magazine | Promotional Materials | Photography | Film Production

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Nowadays, campaigns can be rolled out for every hotel on every level: local, regional, national and international - digital and media. The goals are always the same: reach, followed by attention, interest, desire and booking. Aligned to KPIs and practically controllable in real time. But it is still true: it needs a creative message, a few but perfect words and visual perfection. Only then every euro spent will develop the required efficiency and the campaign will pay off.

Print Media | Online Media | Social Media | Native Ads | Programmatic Ads

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The enthusiasm of potential employees is just as difficult as attracting new customers and guests. The definition of the employer value proposition is the prerequisite for rolling out an effective employer branding campaign. Every Euro you spend here will save you at least two from the commission for your headhunter. Our approach is called M*Ployer Branding, because we motivate and accompany employees to become ambassadors of your hotel.

Employer Branding | Recruiting | Workplace reviews

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You can’t change the world alone
(William H. McRaven)

Our motto is: We do what we are good at, but we work with partners if their competence is greater than ours. Your benefit: As a lead agency, we bring everything together and provide a coordinated point of contact for the efficient coordination of all services.


balleywasl* is a member of Shanghai's Cathay Communication and exclusively represents the international network of owner-managed agencies in Germany. We support companies from Greater China in their ambitions in Europe and help entrepreneurs from Germany and Europe who want to successfully position their Brand in China.


We are working successfully with Michael Odendahl, the founder and CEO of intertain GmbH for many years


Online Birds Hotel Marketing Solutions is our strategic partner in SEO and SEA. Our digital and content work seamlessly interlocks to maximize the efficiency of our shared customers. Our tip: Find out your Hotel Digital Score now.


The team of Carmen Stromberger is as passionate about the hotel industry as the team of balleywasl*. Wherever media and content distribution should take effect, Stromberger PR is the right partner and therefore our partner.


The work of Jasper Heyden and his DronesperHour team is excellent. Not least because they are future-oriented and focus on the details. When it comes to moving images, they can cleverly interpret and create exciting videos for hotels.

balleywasl_hotellerie_partner_Salika Glattkowski

When it comes to business development, operations, revenue and distribution, Salika Glattkowski is our expert and at the same time our representative in Hamburg. From Kempinski to Kameha to the Kuffler family, Salika has a CV that proves that she is a strong sparring partner and consultant for every hotelier.

Then get in touch!
by phone: +49.89.381920
or via mail mail(at)

or via the contact form below

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