Corona Hotel Marketing

Use the time

Right now
reposition yourself

Set the course for "future"

Life just got out of hand. Don't worry, people have always managed to find their rhythm again and until now, the world has always become more intense after a drastic experience. We forget quickly and compensate for setbacks with energy and progress. So, instead of waiting until you have your daily business under control, examine your chances and potentials now. We will accompany you in this process. As a critical analyst, an experienced strategist, a creative sparring partner and an ambitious unconventional thinker and companion. With exceptional expertise in the hotel and tourism industry and an unwavering belief in the power of brand and design.

We are proud to count these hotels, hotel brands and destinations among our references and customers:

Kempinski Hotels  |  The Leading Hotels of the World, Ltd.  |  Hommage Luxury Hotels Collection  |  Europa-Park Hotels  |  Hotel Deimann  |  Kameha Grand  | Jakobsberg Hotel & Resort  |  Jumeirah Hotel Frankfurt  |  Excellence Caribbean Hotels & Resorts  |  Beloved Hotels  |  Schloss Lieser  |  Sezzam Dining Dubai  |  Nassauer Hof Wiesbaden  |  Hotel Oranien Wiesbaden  |  Stadt Bad Tölz  |  Bad Alexandersbad 



Where do you stand with your business? Still at the very beginning of an idea? In front of a generation change? Before a major investment? Facing other challenges? This is where we come in and analyze your initial situation with excellent industry expertise. No off-the-peg consultation according to a formula, but a maximum of individuality. You will see this in the presentation of the results as it will be a mix of facts and future. Analytical, thorough and honest.


Aesthetics, clarity, attention to detail, high recognition value - these are just some of the traits that characterize a design development from our studio. Playing with forms, colors, typography, and tonality has shaped the success of the agency since its foundation in 1989. Whether hotel group or destination hotel, investor or private hotel - we know the requirements and the challenges of the different business models - whether owned or managed, lease or franchise, family or investor.

Logo Design | Corporate Design | User Interface Design | Editorial Design

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We design the "journey" of the guests, which begins with the search for your hotel long before check-in. Every touchpoint has to be defined in order to visualize the customer experience in a clear and understandable way, and be aware of the individual interaction points of the customer with the hotel. And because this journey is not always the same and every guest is an individual, we work agile and adapt the activities along the customer journey to the constantly changing customer desires.

Website | Content | E-Mail | SEO | SEA | Social Media | Loyalty

Bad Tölz Video-Claim
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Nothing is more important than inspirational content - words, pictures, and preferably videos. Excitingly formulated, attractively photographed and entertainingly staged. Delivered where your guests are looking for inspiration. Digital 24/7 on all channels, classically on paper, where passion and appreciation make the difference. And if there is nothing exciting to tell? Then we access our inexhaustible pool of creative ideas for bookable services, arrangements, and benefits for your guests.

Customer Magazine | Promotional Materials | Photography | Film Production

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Nowadays, campaigns can be rolled out for every hotel at all levels: local, regional, national and international - through digital channels and media. The goals are always the same: reach, followed by attention, interest, desire, and booking. Aligned to KPIs and controllable in practically real-time. But still: it needs a creative message, a few but perfect words and visual perfection. Only then will every euro spent develop the required effectiveness and the campaign will pay off.

Print Media | Online Media | Social Media | Native Ads | Programmatic Ads


Getting potential employees excited is just as difficult as attracting new customers and guests. The definition of the employer value proposition is the requirement for rolling out an effective employer branding campaign. Every Euro you invest here will save you at least two out of the commission for your headhunter. Our approach is called M*Ployer Branding because we motivate and accompany employees to become ambassadors of your hotel.

Employer Branding | Recruiting | Workplace reviews


You can’t change the world alone
(William H. McRaven)

Our motto is: We do what we are good at, but we work with partners if their competence is greater than ours. Your benefit: As a lead agency, we bring everything together and provide a coordinated point of contact for the efficient coordination of all services.


balleywasl* is a member of Shanghai's Cathay Communication and exclusively represents the international network of owner-managed agencies in Germany. We support companies from Greater China in their ambitions in Europe and help entrepreneurs from Germany and Europe who want to successfully position their Brand in China.


Intertain is a part of our small group of companies. We have been successfully working with the founder and CEO Michael Odendahl for many years and have held shares in this digital agency that specializes in CMS Solutions TYPO3 since 2019.


Online Birds Hotel Marketing Solutions is our strategic partner in SEO and SEA. We combine our digital and content work to maximize the efficiency for our shared customers. Our tip: Find out your Hotel Digital Score now.


The team of Carmen Stromberger is as passionate about the hotel industry as the team of balleywasl* is. Wherever media and content distribution should take effect, Stromberger PR is the right partner and therefore our partner.


DronesperHour does not sum up what Jasper Heyden and his team are doing. They not only have a view from above, but also a strong eye for detail. They use this masterfully when creating inspiring videos and moving images for hotels. 

balleywasl_hotellerie_partner_Salika Glattkowski

When it comes to business development, operations, revenue and distribution, Salika Glattkowski is our expert and at the same time our representative in Hamburg. From Kempinski to Kameha to the Kuffler family, Salika has a CV that proves that she is a strong sparring partner and consultant for every hotelier.

Then get in touch!
by phone: +49.89.381920
or via mail mail(at)

or via the contact form below

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