All new heights in above-the-line advertising
Professional above-the-line – or traditional advertising – encompasses a wide range of measures including printed materials such as flyers, brochures, posters and ads. Utilised properly, it is an effective means of communicating with your target group. Paramount to successful implementation is a precise analysis of your product or company and the drafting of goals to be achieved. Only once this has been done can we choose the most efficient media for our purposes. Regardless of budget, traditional advertising is always built upon strategic and cross-media planning. Be it a flyer, a brochure, an ad, an insertion, a poster or a billboard, advertising has to appeal to people’s needs – even creating them – if it is to influence purchasing decisions.
Despite the fact that it is seldom paid much conscious attention, above-the-line advertising continues to play an important role in client acquisition. Because of this, the message has to be penetrating in presence and precise in delivery. We’ve been achieving this for over two decades.