New image film: understanding is the key to trust

The concept developed for the OrthoCenter Professor Lill by balleywasl* focuses on the doctor as a personality and his specialised medical know-how as it pertains to arthroscopic surgery and minimally invasive joint replacement.

After designing and implementing a new corporate design, balleywasl* went about producing a professional image film fort he OrthoCenter Professor Lill. The video includes a personal interview with the esteemed professor and a convincing look behind the scenes of his state-of-the-art operating theatre. Utilising his competent and settling manner, Professor Lill explains the minimally invasive techniques used and explains their benefits for patients. The image film complements the medical consultation and helps alleviate patient concerns.