POS marketing for the Swabian auto pros

Consulting services, highly efficient service marketing and automotive competence are just three of the reasons the Mercedes-Benz dealership in Stuttgart has been working with balleywasl* since 2008.

Among other services during that time, balleywasl* has stocked their POS media component system with new motifs and the Mercedes-Benz dealership Stuttgart’s current specials. The task set balleywasl: better and more sustainable marketing of their services. Our solution: a cross-media component system specially developed by us for Daimler.

The campaign kicked off with direct mailings, promotional measures at the POS, newspaper insertions and radio spots. The results were so positive that it marked the beginning of a client-agency relationship that’s still going strong to date. The Mercedes-Benz dealership Stuttgart now turns to balleywasl* at least three times a year for seasonal inspiration. The properly implemented mix of printed products, communication measures at the POS, ads and newspaper insertions is designed to simultaneously sharpen the dealership’s image and promote sales. It becomes a seasonal injection of content and communicates the current specials, services and image themes.

A comprehensive media concept, the media component system forms part of a priority service campaign promoted through regional radio.