Luxury & Lifestyle, the client magazine for a discerning readership

2011 marked the 7th year in a row in which balleywasl* was exclusively entrusted with responsibility for the Kempinski Magazine. Circulated throughout the portfolio and via exclusive partners in Europe, the Middle East and Africa, the Kempinski Luxury & Lifestyle Magazine represents a quarterly guest publication of a quality achieved by very few hotel companies. A combination of informative articles, interesting trend reviews and company news, it represents a genuine guest bonus.

Content is divided into various categories including Lead Destination, Face to Face, Wining & Dining, Art & Culture, Design History, Luxurypedia, Top Sports, Beauty & Wellness, Great Escapes, Celebrity News and Must-Haves. Enhanced by creative layouts and generous visuals, the magazine takes readers on an informative journey through a world of wonderful things. In addition to articles covering subjects such as architecture, design, culture and art, each issue includes lighter reading with celebrity interviews, exotic destinations, fashion accessories, health trends and beauty tips.

The total printing run for the Kempinski Luxury & Lifestyle Magazine (Europe and the Middle East) is currently 65,000 examples per issue. The publication is distributed throughout the Kempinski portfolio, via selected BMW dealerships in Germany and Sixt’s chauffeur-driven limousines. The magazine is also sent to Kempinski Private Concierge clients directly.

The content of any client magazine destined for the kind of readership expected to be staying in a five star hotel, must satisfy the elevated expectations of a well-educated guest. balleywasl* achieves this through a successful mix of aesthetically pleasing information and entertainment designed to appeal to both the astute business traveller and the discerning holidaymaker. Parallel, the complimentary bilingual (German and English) magazine’s central role remains the promotion of the Kempinski brand and its association with luxury and lifestyle. Each and every aspect of the brand - and as such - the magazine, is compiled to appeal to the target group: readers that expect excellence and appreciate individuality. 

The issue in circulation during the ITB in Berlin each year is presented at the tourism exhibition and handed out to visitors.

Complementing the printed publication, the Kempinski Magazine also appears in an online version (eMagazine) that can be viewed and downloaded by visiting www.kempinski-magazine.com. Advertising clients can book an ad bundle that includes an online banner.