To brace ourselves for the upcoming winter season, balleywasl* has once again stepped up its commitment to the Mercedes-Benz dealerships in Stuttgart and has given its proven media component system a contemporary overhaul. As always, the latest offerings take centre stage. When the cold season nears, products and services that concern safety, reliability and warmth, are naturally in great demand. In line with this, attention-grabbing POS campaigns promote a Winter Safety Check, new winter tyres, a battery change or an independent vehicle heater.

 What makes this campaign so special is that the testimonials exclusively feature service staff from the Mercedes-Benz Stuttgart dealerships. It was balleywasl*s idea that it be best to give a platform to those very experts who are the ones to meet, greet and give advice to customers at the dealership – a sure way to create authenticity and sympathy all in one, and a great thing for the service staff and for Mercedes-Benz alike. 

This year's winter campaign, which includes posters, flags and ceiling banners shot in their entirety by balleywasl*, is rounded off by a direct mail which will additionally introduce the service offerings to a wider audience.