With the winter 2011 issue, guests and friends of Europe's oldest luxury hotel group, Kempinski, will be receiving the 28th edition from the Corporate Publishing workshop of balleywasl*. With originally two, then three, and for some years now four issues every year, the makers emphasise once more that a long-standing rapport between customer and publishing house, resp. agency, need not show signs of fatigue.
balleywasl* has been working for Kempinski since 1993 and laid the foundation for this unusually long co-operation with the opening of the Kempinski Hotel Munich Airport. The magazine – initially under the auspices of a Spanish service provider – came shortly after the turn of the millennium to balleywasl*, because the Geneva headquarters wished for a partner capable of handling the continually growing significance of the brand with astute sensitivity.
"We are one of the most experienced communication agencies in the hotel industry and know how to charge a brand and make a name for it", says the founder and managing director, Albert Wasl. "Also, we are convinced that the magazine boosts sales significantly. New hotels and interesting destinations are introduced to the fan base time and again." It therefore comes as no surprise that the co-operation with those in charge in Geneva is smooth and efficient.
In addition, balleywasl* - with a pan-European network of representatives – is also in charge of financing a share of the customer's publication. Paired with journalistic contributions, the magazine is rated by its readership as diverting, entertaining and informative - an evaluation equally appreciated by the advertising clients, who are primarily based in the luxury and lifestyle segment. External sales reps go directly to the European head offices of groups, because that is precisely where their international media budgets tend to be managed. "Advertising clients value a direct access to the well-to-do hotel guest as well as the deluxe surroundings in which the magazine is consumed", confirms Eva Favre, head of the Swiss branch.
In this winter issue balleywasl* is premiering the magazine as an iPad App, to make it accessible to future Kempinski customers. With numerous interactive links to background information, shopping sources and of course, Kempinski's reservation portal, the App marks a further component in sales support – wrapped in the sophisticated and discreet guise of an entertaining customer magazine. Read more about the iPad App here.
The current issue can be found at www.kempinskimagazine.com as an eMagazine.
Our Facebook page www.facebook.com/KempinskiMagazine is also always happy to meet new friends!
