


Communicating values for Mercedes-Benz
The Stuttgart dealership emphasises its service-mindedness through strategic service marketing.



Kick off the season with Kempinski Magazine
As every year, the spring issue of the Kempinski Magazine is published just in time for the ITB Berlin. The 2012 spring edition is already the 30th issue handled by the balleywasl* corporate publishing unit. In parallel with this – and hence equally on time - the iPad App update is available in iTunes.



Europa-Park Rust draws on balleywasl* hotel competency
The "Bell Rock", the fifth and latest addition to Europa-Park Hotels, will soon reveal a market presence penned by balleywasl*. The destination and theme hotel of a New England-style design will open its doors in July 2012.



New TYPO3 website for Hotel Oranien in Wiesbaden
In response to the boom in mobile devices, the hotel is replacing its Flash Website with a modern HTML/JavaScript format on TYPO3.



Corporate Publishing is brand communication
With the winter 2011 issue, guests and friends of Europe's oldest luxury hotel group, Kempinski, will be receiving the 28th edition from the Corporate Publishing workshop of balleywasl*.



Kempinski Magazine now interactive for the iPad
balleywasl*-engineered iPad App for the Kempinski Magazine combines interactive features with premium usability while simultaneously remaining affordable even for smaller budgets.



Real couch potatoes chill with Ponsel
With two comprehensive home design books on some 260 pages for the Venturo and Chalet product lines, balleywasl* is taking the next step in the repositioning of the Upper Franconia-based upholstery manufacturer.



The city of Bad Tölz positions itself anew
Having accumulated a wealth of health-related expertise over many decades, Bad Tölz is now applying its competency in the field to satisfy the market’s upcoming demands. At the core of the comprehensive city marketing strategy is a renaissance of Bad Tölz’s spa district.



Real service advisors guide us through winter
To brace ourselves for the upcoming winter season, balleywasl* has once again stepped up its commitment to the Mercedes-Benz dealerships in Stuttgart and has given its proven media component system a contemporary overhaul. As always, the latest offerings take centre stage.



Kempinski Magazine: Fall into a season of sensations...
... the current issue of the Kempinski Magazine whisks readers away to exotic destinations, sheds light on Ingo Maurer and explores discerning desirables to behold...



Mercedes-Benz heats up the summer with super specials
Mercedes-Benz is motivating customers to start their summers safe in the knowledge their vehicles are in top shape. With practical tips and service suggestions that make sense, the dealership’s six service centres are enticing clients to quickly drop by before they engage in a long trip.



Kempinski Magazine: here comes the sun
Right on time for the holidays, the summer issue of the Kempinski Luxury & Lifestyle Magazine represents the right reading for an afternoon at the beach, a relaxing evening on the terrace or some pleasurable product perusal: Join us as we visit Prague!



We unify design, comfort and sustainability
Having championed environmental protection and sustainable production for many years, the upholstered furniture manufacturer, ponsel has decided to utilise its admirable efforts in advertising.



Five real Jumeirah stars for Frankfurt
Citing the agency’s many years of experience supporting clients from the hospitality sector and a finely tuned concept that ideally addressed their communication issues, the Dubai-based luxury hotel group, Jumeirah has chosen balleywasl* as its communications agency. Business kicks off with the launch of the first Jumeirah hotel in Germany.



mailingtage 2011 – marketing the medical industry
Albert Wasl, owner and director of balleywasl* gave a lecture in conjunction with the (Mailing Days) dialogue marketing fair being held in Nuremburg between the 8th and 9th of June. Under the heading: ‘From NHS doctor to distinguished, medical specialist’, the communication expert will discuss current trends.



Spring service at Mercedes-Benz
Utilising the new media component system designed by balleywasl*, the Mercedes-Benz dealerships in Stuttgart are grabbing their share of public attention with a colourful campaign that decoratively promotes their current specials. Interesting offers in enticing packaging decorate the POS, prompting customers to ‘spring’ into action.



Kempinski Magazine heats up the spring
Anticipation of warmer days and sunnier climates made the hard work getting the latest issue of the Kempinski Luxury & Lifestyle Magazine published on time all the more easier.



Topless with Roadster Tours
Around 1.7 million Germans already own a cabriolet and the number is growing. Recognising this growing trend, the Munich-based company, Roadster Tours has big plans on sharing its enthusiasm for open-air motoring. balleywasl* was onboard for the first stage of the company concept, a ‘webshop’.




