Curiosity drives us

Albert Wasl’s career in the communication industry began in private radio after receiving his intermediate diploma in industrial engineering. After a year with Radio Charivari in Munich, he took on a job in conception and sales consulting at Munich’s Novamedia GmbH, a company specialising in the development and production of broadcasting concepts.

The foundation stone for the agency was laid with the formation of Wasl & Partner GmbH in 1989. Parallel to running the agency, Albert Wasl attended the Bayerischen Akademie der Werbung (Bavarian Academy of Advertising) and obtained his bachelor's degree in communications. Assigned Sony Professional for his final assessment, he earned top marks with a pitch in which service played a crucial role. Still a fledgling, the agency won the Mercedes Auto-Henne (a major Daimler AG dealership) account in 1990. In 1993, the agency executed the opening campaign for the Kempinski Hotel Airport Munich, paving the way to an expertise in the hospitality industry that remains a core area of business for the agency to this day.

Over the next two decades, Albert Wasl built up the agency, successfully sharpening its permanent profile as a strategic full-service communications consultancy. Asked to sum up what he brings to the table, the company founder says: curiosity, passion and creativity.

Silke Sauer is balleywasl.muenchen GmbH’s Client Service Director and its deputy head. She is the major force behind conception at the agency and in her role as leading consultant, oversees the development of on/offline concepts and communication strategies, as well as both internal and external agency advancement. Additionally, in her position as deputy head of the agency, Silke Sauer is responsible for managing the entire team – the members working in consulting and project management in particular.

A quick career summary: after the successful completion of her university of applied sciences studies in integrated industrial design, Silke Sauer worked as a freelance designer, brand consultant, project manager and team leader for agencies such as Incorporate Berlin GmbH and KircherBurkhardt GmbH. She counts renowned national and international companies such as the Bertelsmann Stiftung, Robert Bosch, Stuttgarter Zeitung, Peek & Cloppenburg, Deutsche Bahn, DB Schenker and the Federal Ministry of Education and Research amongst the accounts she has handled to date.

Her core competencies lie in the areas of identity, (corporate) publishing and interactive.